Why You Should Have A WordPress Site
So, you’ve got a great business idea and you’ve made up your mind that you’re going to design and publish your own website. Well, as you quite possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of varying features, targeting the entire spectrum of developers from starters to experts. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can clearly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is simple to use and manage
WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is very SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is readily available for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Already, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people ready to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s world, website security is immensely important so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only download legitimate plugins from trusted sources.
As you can see, WordPress has a variety of terrific features that simply make it the best website platform on the market. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop an effective and powerful website? If you have any inquiries about how you can further optimise your website, contact the team at Internet Marketing Experts Brisbane on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbrisbane.com.au