Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has advanced dramatically over last 10 years, even to the point where the name SEO is now challenging and commonly misinterpreted by many. In the past, SEO advertising was thought of to be an important part of a successful marketing plan for businesses of all sizes. Yet these days, the phrase is so misconceived that the idea has been largely devalued. Rather than driving more consumers to a website via organic traffic, a growing number of businesses are turning to paid advertising because it’s much easier and less time consuming.
This article will illustrate why SEO advertising is still the best marketing channel that can entice precious leads and buyers to your company. Just like any marketing approach, SEO advertising is not a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and provides dependable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is aimed to improve the visibility of your website, consequently increasing the quantity of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a business in the centre of George Street, except without the outrageous rent! What’s better is that those consumers who visit your website are generally knowledgeable, qualified leads that are already looking for your product and services. The time and money it takes to convert these leads are therefore substantially decreased.
- Measurable Results
A big benefit for SEO advertising is that you can measure your results and obtain a better awareness of ways to enhance your marketing campaigns. In traditional marketing, for instance, TV and radio, you simply cannot accurately assess the success of your marketing campaigns. SEO advertising allows organisations by providing helpful statistics such as click-through-rates, conversion rates, length of visits and location.
Along with this, your SEO investment will generate only targeted, qualified leads to your business; people that are proactively searching for your products or services. TV and radio advertising might reach more individuals, but how many of those consumers are really interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can modify your campaigns based upon real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is expensive, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising supplies you with excellent ROI. Whilst PPC has the capacity to stimulate more revenue, your organic SEO remains the cornerstone of your online presence.
The question should actually be, can you afford to have weak SEO advertising? If individuals are searching for your brand online but they can’t locate you, your opponents are succeeding and the long-term impacts can be severely destructive.
- Search Engines are Becoming More Popular
A recent report revealed that between 80 and 90% of customers will now examine online reviews prior to purchasing, whether online or face to face. With this number only escalating with further advancements in technology, it won’t take long before everyone is shopping for products and services online.
Additionally, it is forecasted that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for further SEO customisation, such as local search optimisation, that makes it even easier for consumers to use. If your company doesn’t have an effective SEO advertising strategy, your clients will not be capable to locate you using their preferred means, and potential sales will certainly go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is captured and monitored. The data and metrics stemmed from this traffic provides firms with credible info about their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, and also where they live. This information is incredibly valuable since it permits businesses to make educated decisions about their marketing techniques and strategies, both online and offline.
Now that you realize why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Remember that it can take a bit of time to enjoy the results, so if you’d like to speak to a trustworthy SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Brisbane on 1300 595 013 or visit http://www.internetmarketingexpertsbrisbane.com.au