Top Tips For The Greatest Email Sequences
Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are fabulous because they substantially reduce the workload for a sales rep, nonetheless these days, everybody can identify with discovering various email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!
Not enough business owners invest the time and initiative in producing compelling email sequences that essentially sell their product. Creating compelling email sequences is both a science and an art, and if done effectively, can produce exceptional results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not compelling enough, they merely won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are some statistics which showcases their importance:
One-third of email recipients will open an email based solely on the subject line
Nearly 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4-7 words in the subject line.
The key to successful subject lines is solving your prospects problems in as little words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem right away. Forget beginning the email with your name and job role; you need to give your recipients a good reason to continue reading the email. Thus, begin your email with some relevant information they can identify with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second & third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?
It’s important that you get to the point promptly and keep the content targeted to the goals of your prospect.
Tip 3 – Discard the boring ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.
The value of developing effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many factors that you need to consider when setting up your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing specialists that can help you. Speak to the team at Internet Marketing Experts Brisbane today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbrisbane.com.au.