Top SEO Trends In 2018

Top SEO Trends In 2018

 

Online exposure is a pivotal element to any company’s strategy, however the digital landscape is in a constant state of change so it’s quintessential to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with many of them merely adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to improve their website traffic, customer engagement, and ultimately their returns.

User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must stay on top of the changing trends in SEO. In reality, using out-of-date SEO methods can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now wishing to utilise voice searches instead of customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current surge in voice searches continues at the same pace, almost 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a remarkable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In reality, Google has designed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While conventional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively change the practice of SEO. It’s clear that SEO is already transforming to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Brisbane on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsbrisbane.com.au

 

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