Top Advantages of Pay-Per-Click (PPC) Advertising
There is a range of internet marketing tools that can help websites in improving their traffic, conversion rates, and brand awareness. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.
But what if you would like to see results straight away? Whether your website has recently been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by placing your advertising campaigns in front of customers who are actively browsing for your services or products.
In summary, PPC is an advertising model used to boost traffic to websites. Website owners construct ad campaigns with particular targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The rewards that many websites obtain from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your business.
Among the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether you set your daily budget to $1 or $10, there are a selection of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to quickly review the effectiveness of their campaigns and quickly make adjustments where necessary to improve performance. Unlike other advertising tools, PPC gives you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising goals.
PPC allows any kind of company to set up their advertising efforts quickly and conveniently, without delivering too much risk with the capacity to set a maximum daily budget. Although SEO is a very useful strategy, it often takes many months to experience results so if you’re a new firm that wishes to enhance traffic and brand awareness as soon as possible, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by featuring ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you choose to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and improve their future campaigns based on this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.
Being able to export the results of an ad campaign and assess particular metrics provides websites with valued data which can be used in other marketing networks. Along with this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically helps in their SEO initiatives. PPC also enables websites to uncover data about their comptetition by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to build a profile of their competitors and what market share is readily available.
As you can see, PPC is a valuable marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results delivers invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any help in building your PPC ad campaigns, contact Internet Marketing Experts Brisbane on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbrisbane.com.au