This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)
In today’s challenging landscape of internet marketing, there’s no doubt that content is king. Content is everywhere you look and individuals love consuming it! It should come as no surprise that content is at the core of almost all marketing tactics, with roughly 94% of small businesses centralising their efforts on content marketing. Having said this, with countless businesses now centralising their marketing initiatives on content, it’s becoming more and more difficult to stand out from the crowd and make your content marketing interesting and effective.
Have you attempted content marketing only to find that you’re not getting the desired outcomes? Well, you’re most probably one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most practical ways of boosting your customer base. So, here are 4 reasons why your content marketing might not be performing and most importantly, ways to fix them!
- You don’t have a strategy
Similar to any investment, if you don’t have a strategy and assigned KPIs to assess results, how can you possibly improve? Posting blogs and sending tweets are excellent, but if you don’t have any aspirations then you’re just aiming in the dark. If you want to generate captivating content that people will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.
Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.
- Your content is not original
With the sheer amount of online companies today, it’s paramount that your content is distinguishable from others. Too many businesses will generate content without analysing the landscape and as a result generate content that merely gets lost in the crowd. Your content should be exciting, engaging, and most importantly, offer value to your audience by supplying solutions to prevalent pain-points in your niche. Alongside this, different types of content suit different communication techniques, so take into account the best ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.
- You don’t advertise your content
Some of the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever seen, who will view it if they have no idea it exists? In order to prosper with your content marketing, it’s vital that you advertise your content through all available means, including:
Social networking sites (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your niche.
Proposing it as a guest post to bloggers in your market.
Incorporating links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content represents a sizeable portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a standard mistake that businesses will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising meta tags.
Do some homework to identify the most appropriate keywords that your target audience would use to find your content. In addition, use meta tags to your strengths to attract more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the prospects of gaining more high-quality, reliable links from relevant businesses.
At the end of the day, there can be thousands of reasons why your content marketing isn’t delivering you the desired results, however the aforementioned points should cover most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competition, and your keywords, and develop interesting content that your viewers will naturally engage with.
If you’re contemplating giving up on content marketing due to substandard results, contact Internet Marketing Experts Brisbane who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbrisbane.com.au