SEO Tactics To Forget in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s essential for firms to employ online strategies and techniques that strengthen their visibility to customers that are proactively looking for their products or services. Search Engines are unquestionably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a terrific investment that will raise your exposure and conversion rates, or if used improperly, can tarnish your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is continually changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.
Instead of reviewing the top SEO techniques that website owners should be investing in, we’re instead going to delve into the top SEO techniques that will actually penalise your website and therefore should be completely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to boost their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly detect how many times a keyword has been utilised and will penalise websites for excess keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the inception of SEO, and its success as an SEO technique has changed dramatically since then. Even though link building is still among the leading 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator considering that links are a public promotion which corresponds with valued information on a website.
Aggressive link building arises where links are gathered in an unnatural way. Examples of this is where links are stationed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that many individuals still believe to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The intention in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a considerable role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most typical technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that an effective SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to succeed in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Cairns on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertscairns.com.au