SEO Company Brisbane – Beware the SEO Traps.
SEO Agencies in Brisbane may all appear the very same, but if you have enough knowledge you can protect yourself from falling into traps.
Many years ago when I was discovering the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular company was well known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, across a range of keywords. I was excited and money started to come in every day from online sales. I remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that lots of Brisbane business would have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Brisbane that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Brisbane, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses budget and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s going on. Never lose sight of the fact that it’s your small business, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when hunting for a Brisbane SEO Company.
- Does the SEO firm have the ability to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to figure out which sites in your industry are doing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company wanting to understand your sales technique?
- How do they deal with reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer each one of your questions. Contact Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au.