Google AdWords Management Brisbane – Do people actually take notice of your ads?
Google AdWords Management is a necessary part in any SEO and Marketing campaign because if you simply leave your ad alone after creating it, you will not be flexible enough to actually get the outcomes you seek.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain hope that it will produce some new business for them. If you are a business in Brisbane (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – figuring out all functions.
There are really 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Brisbane business then chances are that you would have been prompted at the start of registering AdWords to run a project through express (it assesses the size of your company from your website and makes a suggestion) if this is the case, I would like you to try to find the regular AdWords and start making use of that because it is much more efficient and has amazing features like more specific targeting so you can reach your Brisbane potential customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just searching for AdWords and following the prompts, but take note that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t have the ability to see it in the other program.
$5 will never ever see any real results– and not just due to the fact that results cost more, but because you need to have a bigger campaign in order to actually see the successful aspects, and the not-so-successful parts. A good way to figure out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the cost slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just need to consider how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t understand that you get metrics from a campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and how much it is costing you each time. So why keep track of this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you false assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Brisbane, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to hunt for in a successful Google AdWords campaign, or want to talk to an SEO agency to boost your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBrisbane.com.au.