Digital Marketing Brisbane – Are You Profiting from your efforts?
Digital Marketing in Brisbane are important when it comes down to success – so ask yourself right now, are you actually making money from your business because of your SEO? If you aren’t then you may need to start considering an SEO service for your Brisbane business. But for right now, I want to talk to you about a few matters. Throughout the years I have gone through all sorts of phases when it comes to the statistics that measure a specific website’s efficiency. The data is vital; in fact, it’s critical. Split-testing campaigns or even websites are also important. There is, however, one metric that exceeds all others when it concerns measuring your website’s success and that is whether you are actually making money or not. I know it sounds obvious, but often it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The greatest SEO on earth can’t fix these sorts of trouble, but a simple AdWords project can help your Brisbane business in this process. So let’s take a heath retreat in Brisbane that is just starting with an AdWords Campaign – they are doing this because it will help to show them key areas of their company and save them vast quantities of money, and years of squandered SEO efforts by starting small. During a 2 week campaign, the Brisbane heath retreat owners will learn two simple things in those two weeks that will shape their SEO strategy for a long time to come.
- They learn the keyword phrase that matters easily the most for them is ‘Weekend Health Retreats’.
- They discover that the ad that worked better from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this simple data, they get to know a great deal about what appeals to their likely customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords these people know a simple call to action on the home page with the words ‘special offer’ and a cost is powerful with their Brisbane target audience.
They transform their home page to reflect that sort of feedback and in two quick weeks they are already on their way to getting their website make money. They gave up some of their design ideas on the home page to make way for a simple call to action, and all of a sudden bookings started coming in.
-Remember that the majority of people, even if they buy from your website, don’t have a lot of time. Don’t make people look for how to purchase from your site; it will cost you.
This simple example shows how determining what is happening is so powerful for you as a website owner. Don’t only pay attention to traffic; traffic won’t pay the bills. Prioritize making sales.
At the end of the day, this is your most important metric when it relates to your success and SEO – all of the others will feed into your sales and this success. So my biggest piece of help is to start understanding what you can, go get a book, look online, read some blogs and just try and understand a couple of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps look at approaching an SEO firm. Always shop around and make sure you are aware of what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au