An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with remarkable powers. Understanding precisely how SEO works and all the varying ways to increase your website’s SEO score can be extremely difficult and time-consuming. But, it is a pivotal ingredient of any internet marketing plan and will essentially make or break a company in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so continuously improving your SEO should be a priority if you want to increase your website visitors and income.
It’s very tough to keep up to date with SEO best practices and standards because they change regularly, so it’s encouraged that you seek expert advice concerning your SEO and internet marketing strategy. Having said that, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some basic ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also vital so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always fantastic for SEO because new content is routinely being added and search engines love spotting new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the distinct webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the information they’re trying to find. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks untidy and unprofessional. Having high-quality and relevant meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are basically condensed outlines of the content of the web page. While meta descriptions don’t directly sway ranking algorithms, they are still meaningful as search engines will often times use the summary in search results snippets when they believe a web page’s meta description accurately portrays the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll most probably agree that they look messy and unprofessional. If you’ve constructed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to worry about it!
Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then reach out to the team at Internet Marketing Experts Brisbane on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbrisbane.com.au