SEO Advertising Brisbane – What will 2016 hold for local small business?
SEO Advertising in Brisbane is a challenging matter, and as we get into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never find out what is around the corner, but if you figure out the vital parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I want to try and explain to you several of the major trends that have been arising in 2015 throughout the Brisbane SEO industry and the world. From this hopefully together we can try and determine where to focus our efforts, this will be specifically helpful if you are a local Brisbane business.
This is the major developing trend and it is going to keep improving in importance. This means that if you are an Brisbane company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising trend that local Brisbane searches were in fact ranking higher than business with national company headquaters, or even sites on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are rapidly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain interest in Brisbane.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Brisbane business. 1– you need to be focusing on growing trends, and make certain you have the ability to actually let people pay– for instance, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.
Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Brisbane store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local company in Brisbane. Be creative and even explore what people have done, especially when it comes to social media– if you see something you like, remember of it and find a way to include a similar idea into you own ad campaign.
My concluding pieces of parting suggestions– and these are things that you can possibly do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Brisbane level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks great for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Brisbane businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au.