Online Marketing (Page 2)

What Are The Top Organic SEO Ranking Variables For A Website?

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

If you’ve just published your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools simply because it enables you to get your message in front of prospective consumers that are directly searching for your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s genuinely intricate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can pay attention to the most vital variables that will have the greatest effect on your SERP listings.

It is vital to appreciate that the weight of each variable is adjusted with time, so Google will place more emphasis on certain variables in accordance with user behaviour and how Google believes it can maximise the user experience. With this being said, many of the top organic SEO ranking elements have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is put on content simply because Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fantastic start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google seeks out new ways to assess websites, but for the time being, link building is still the best sign of relevancy and authority.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are numerous other technical elements that will substantially determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually changing, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any assistance in how you can properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Brisbane by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbrisbane.com.au

Top SEO Trends In 2018

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

 

Online exposure is a pivotal element to any company’s strategy, however the digital landscape is in a constant state of change so it’s quintessential to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with many of them merely adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to improve their website traffic, customer engagement, and ultimately their returns.

User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must stay on top of the changing trends in SEO. In reality, using out-of-date SEO methods can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now wishing to utilise voice searches instead of customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current surge in voice searches continues at the same pace, almost 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a remarkable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In reality, Google has designed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While conventional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively change the practice of SEO. It’s clear that SEO is already transforming to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Brisbane on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsbrisbane.com.au

 

Why You Should Have A WordPress Site

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

So, you’ve got a great business idea and you’ve made up your mind that you’re going to design and publish your own website. Well, as you quite possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of varying features, targeting the entire spectrum of developers from starters to experts. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

It can clearly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is readily available for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Already, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people ready to help.

 

WordPress is mobile friendly

Due to the increasing use of mobile phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

In today’s world, website security is immensely important so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only download legitimate plugins from trusted sources.

As you can see, WordPress has a variety of terrific features that simply make it the best website platform on the market. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop an effective and powerful website? If you have any inquiries about how you can further optimise your website, contact the team at Internet Marketing Experts Brisbane on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbrisbane.com.au

 

Top Tips For The Greatest Email Sequences

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are fabulous because they substantially reduce the workload for a sales rep, nonetheless these days, everybody can identify with discovering various email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!

Not enough business owners invest the time and initiative in producing compelling email sequences that essentially sell their product. Creating compelling email sequences is both a science and an art, and if done effectively, can produce exceptional results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not compelling enough, they merely won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are some statistics which showcases their importance:

 

One-third of email recipients will open an email based solely on the subject line

Nearly 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4-7 words in the subject line.

 

The key to successful subject lines is solving your prospects problems in as little words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

When a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem right away. Forget beginning the email with your name and job role; you need to give your recipients a good reason to continue reading the email. Thus, begin your email with some relevant information they can identify with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be structured like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?

It’s important that you get to the point promptly and keep the content targeted to the goals of your prospect.

 

Tip 3 – Discard the boring ‘Welcome Email’

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

The fact of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.

The value of developing effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many factors that you need to consider when setting up your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing specialists that can help you. Speak to the team at Internet Marketing Experts Brisbane today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbrisbane.com.au.

 

How To Recover From A Social Media Fail

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

There’s no doubt that social media is a significant component of online marketing strategies for many businesses. Having more than 1 billion users on Facebook alone brings about incredible opportunities for business in a variety of different ways. Naturally, advertising is the biggest opportunity for companies, but there’s also a wonderful opportunity for businesses to connect with their customers on a personal level through a variety of social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when businesses address customer’s feedback online.

The issue here is that whatever you post on the internet, stays on the internet, so it’s important that an adequate amount of time is invested in delivering accurate and appropriate responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media fails aren’t managed appropriately, they can significantly damage a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a brief outline of how your company can bounce back from social media fails with minimal damage to your brand and reputation.

 

Have a sense of humour

When innocent social media blunders transpire, making a joke of the issue by using some quick wit is one of the best antidotes. A lot of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a simple blunder into increased exposure and a bigger target market, all from a simple mistake!

 

Take action immediately

Whatever the type of social media blunder, the faster you react, the better your result will be. In today’s online world, controversial news spreads like wildfire, so it’s crucial that you acknowledge your error, sincerely apologise then properly describe the next steps you will be taking to fix the situation. Just ignoring the oversight can have devastating consequences and the longer it takes you to react, the more momentum your social media fail will be gaining and the tougher it will be to resolve.

 

Be honest

It’s critical that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. On the other hand, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only multiply which can potentially turn your blunder into a disaster.

 

Keep moving forward

Social media blunders, even crises, does not define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put procedures in place to decrease the possibility of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may realise ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another company’s social media fail to talk about tomorrow!

Social media is a powerful force in today’s society and businesses are capitalising on the various opportunities it presents. Having the opportunity to communicate with your customers on a personal level is extraordinary, and you must be prepared for social media fails because they will transpire at some time or another. This article outlines some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, speak to digital marketing experts who will be able to assist you promptly and effectively. Contact the team at Internet Marketing Experts Brisbane on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbrisbane.com.au