Online Marketing

Top Advantages of Pay-Per-Click (PPC) Advertising

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

 

There is a range of internet marketing tools that can help websites in improving their traffic, conversion rates, and brand awareness. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.

But what if you would like to see results straight away? Whether your website has recently been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by placing your advertising campaigns in front of customers who are actively browsing for your services or products.

In summary, PPC is an advertising model used to boost traffic to websites. Website owners construct ad campaigns with particular targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The rewards that many websites obtain from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Whether you set your daily budget to $1 or $10, there are a selection of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to quickly review the effectiveness of their campaigns and quickly make adjustments where necessary to improve performance. Unlike other advertising tools, PPC gives you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising goals.

 

Fast Entry

PPC allows any kind of company to set up their advertising efforts quickly and conveniently, without delivering too much risk with the capacity to set a maximum daily budget. Although SEO is a very useful strategy, it often takes many months to experience results so if you’re a new firm that wishes to enhance traffic and brand awareness as soon as possible, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by featuring ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you choose to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and improve their future campaigns based on this feedback. Advertisers frequently take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Being able to export the results of an ad campaign and assess particular metrics provides websites with valued data which can be used in other marketing networks. Along with this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically helps in their SEO initiatives. PPC also enables websites to uncover data about their comptetition by using 3rd party tools such as KeywordSpy and SpyFy, enabling them to build a profile of their competitors and what market share is readily available.

As you can see, PPC is a valuable marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results delivers invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

If you require any help in building your PPC ad campaigns, contact Internet Marketing Experts Brisbane on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbrisbane.com.au

 

This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

In today’s challenging landscape of internet marketing, there’s no doubt that content is king. Content is everywhere you look and individuals love consuming it! It should come as no surprise that content is at the core of almost all marketing tactics, with roughly 94% of small businesses centralising their efforts on content marketing. Having said this, with countless businesses now centralising their marketing initiatives on content, it’s becoming more and more difficult to stand out from the crowd and make your content marketing interesting and effective.

Have you attempted content marketing only to find that you’re not getting the desired outcomes? Well, you’re most probably one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most practical ways of boosting your customer base. So, here are 4 reasons why your content marketing might not be performing and most importantly, ways to fix them!

 

  1. You don’t have a strategy

Similar to any investment, if you don’t have a strategy and assigned KPIs to assess results, how can you possibly improve? Posting blogs and sending tweets are excellent, but if you don’t have any aspirations then you’re just aiming in the dark. If you want to generate captivating content that people will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.

Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not original

With the sheer amount of online companies today, it’s paramount that your content is distinguishable from others. Too many businesses will generate content without analysing the landscape and as a result generate content that merely gets lost in the crowd. Your content should be exciting, engaging, and most importantly, offer value to your audience by supplying solutions to prevalent pain-points in your niche. Alongside this, different types of content suit different communication techniques, so take into account the best ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.

 

  1. You don’t advertise your content

Some of the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever seen, who will view it if they have no idea it exists? In order to prosper with your content marketing, it’s vital that you advertise your content through all available means, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your market.

Incorporating links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

Content represents a sizeable portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a standard mistake that businesses will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising meta tags.

Do some homework to identify the most appropriate keywords that your target audience would use to find your content. In addition, use meta tags to your strengths to attract more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the prospects of gaining more high-quality, reliable links from relevant businesses.

At the end of the day, there can be thousands of reasons why your content marketing isn’t delivering you the desired results, however the aforementioned points should cover most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competition, and your keywords, and develop interesting content that your viewers will naturally engage with.

If you’re contemplating giving up on content marketing due to substandard results, contact Internet Marketing Experts Brisbane who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsbrisbane.com.au

 

SEO Tactics To Forget in 2018

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

In today’s demanding marketplace of digitalisation and globalisation, it’s essential for firms to employ online strategies and techniques that strengthen their visibility to customers that are proactively looking for their products or services. Search Engines are unquestionably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

SEO can be a terrific investment that will raise your exposure and conversion rates, or if used improperly, can tarnish your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is continually changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.

Instead of reviewing the top SEO techniques that website owners should be investing in, we’re instead going to delve into the top SEO techniques that will actually penalise your website and therefore should be completely forgotten about in 2018.

 

  1. Keyword Stuffing

Keyword stuffing is a regular mistake that many website owners make in an attempt to boost their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly detect how many times a keyword has been utilised and will penalise websites for excess keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

Link building has been around since the inception of SEO, and its success as an SEO technique has changed dramatically since then. Even though link building is still among the leading 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator considering that links are a public promotion which corresponds with valued information on a website.

Aggressive link building arises where links are gathered in an unnatural way. Examples of this is where links are stationed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

One outdated SEO technique that many individuals still believe to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will enhance their SERP results. The intention in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

The backend of a website plays a considerable role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most typical technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

One of the most neglected SEO tactic that will assist your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. For example, as opposed to providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

There’s no question that an effective SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to succeed in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Cairns on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertscairns.com.au

 

SEO Tactics To Forget About in 2018

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

In today’s demanding marketplace of digitalisation and globalisation, it’s paramount for organisations to use online strategies and techniques that strengthen their visibility to customers that are actively looking for their services or products. Search Engines are undeniably the most influential programs that will have a bearing on your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

SEO can be a terrific investment that will improve your exposure and conversion rates, or if used inaccurately, can tarnish your rankings and visibility, thus having the opposite effect. The complication with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the most recent SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and popular SEO tactics from five years ago may result in your website being penalised today.

Instead of exploring the top SEO tactics that website owners should be investing in, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten about in 2018.

 

  1. Keyword Stuffing

Keyword stuffing is a regular mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can swiftly ascertain how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. Instead of keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

Link building has been an SEO tactic since the outset of SEO, and its proficiency as an SEO technique has advanced swiftly since then. While link building remains one of the leading three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking signal since links are a public endorsement which corresponds with valuable information on a website.

Aggressive link building transpires where links are gathered in a synthetic way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discarded, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

One outdated SEO technique that lots of folks still believe to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will assist their SERP results. The motive in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

The backend of a website plays a pivotal role in SEO, so it’s important not only to pinpoint any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most popular technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

One of the most overlooked SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to improve your SEO, and this can be done mainly with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.

There’s no doubt that a productive SEO strategy will improve a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last several years, get in touch with Internet Marketing Experts Brisbane on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbrisbane.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

Are you new to social networking sites and want to learn the essentials of one of the most awesome platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users interact with each other through brief messages of up 280 characters. Already there’s close to 6,000 tweets being sent through the internet every second, ranging from standard text messages to memes, gifs, images, videos, and so much more. Twitter is among the most stylish social networking sites and is very different to other social networking giants like Instagram and Facebook.

Twitter is a platform where people exchange a medley of information; from jokes, politics, news, or just general thoughts about odd topics! Instead of having a circle of friends like Facebook, Twitter is dependent on followers (not necessarily friends) so not only can you connect with friends, but also your favourite politicians, journalists, and sport stars as well. Everything you upload on Twitter is accessible publicly for anyone to find, but don’t worry, you can conveniently switch your preferences to private if you want to.

 

The initial step in learning Twitter is to be aware of the basic terms and slang used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from members that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other members in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a straightforward way to interact with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either choose to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or head to www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be modified as regularly as you like. Choose a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve entered your phone number for authorisation purposes, selected an avatar, and penned a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As mentioned earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other personalities of which you’re a supporter. Once you’ve subscribed, Twitter will offer a basic sort of setup wizard to help you get started, such as recommending some people that you might want to follow. You can give Twitter permission to browse your contacts list to identify any of your friends that are using Twitter. Following friends and other users is really easy, and once you’ve started following certain users, Twitter will continue to offer recommendations for other users to follow based on the sorts of users you’re presently following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a full range of different media that can be uploaded through your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve understood the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the current trends, be the first to watch viral posts, and communicate with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Brisbane on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbrisbane.com.au