Marketing

The Battle of the Brands

Your Website SEO Strategy in Brisbane is still very much about keywords, but there really is one concern that some organizations face when they attempt to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will also help you learn more about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year stressing about one certain keyword that, despite what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Brisbane, it would be fantastic if for anybody that searches for ‘Yamaha’ in Brisbane your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Don’t forget – Your Website SEO Strategy is about making money, not where you appear in a Google search.

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If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au

Digital Advertising Brisbane — Your Essential starting resource for your SEO and Marketing Ad campaign.

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Digital Advertising in Brisbane is so pivotal notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to start then this is a fantastic place to start off.

Over the previous ten years I have invested a ludicrous amount of resources and time finding out the ideal way to get my websites producing income. If I had not had this sort of bad experiences I don’t think I would ever been forced into learning this material for myself. So keep in mind, and pay attention to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Brisbane, or if you are just starting out with Digital Advertising.

1.) The biggest thing that I wish to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing fad, but rather I wish to try and make you aware that you can’t succeed without passion.

  •  When you have your first advertising campaign. Don’t invest $2 and complain that it didn’t get the job done. You must make a decision.
  •  You additionally can’t just manage your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad’s success.

2.) When you are creating content, don’t just duplicate everybody else, your Digital Advertising will be far more desirable if you be distinct and look to what is lacking from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, acquire video software and produce something one-of-a-kind.

3.) Look to making a calendar to monitor your content. This will help you not only remember what sort of posts or content you have made, but is vital for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being effective, and what still needs improvement.

4.) Some resources that I would certainly strongly recommend that you consider include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something distinct.

  •  If you would like to create graphics, www.canva.com is wonderful, simple and easy to use for all your graphics needs, it is click and drop with lots of pre-sets.
  •  When producing infographics, check out https://infogr.am/ it is a easy way to develop a visual representation of data or information without needing to hire a designer or resort to using Microsoft Excel pie charts.
  •  Plus one resource for an neglected part is https://followup.cc/ it is a Gmail plugin that will help you with scheduling and planning because it lets your take note of customers and contacts that you have to follow-up with. It gives you email reminders and lets you monitor people so that you can enhance your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to gauging the success of your Digital Advertising, it may be rather challenging to see how your business is going compared to your competition in Brisbane or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it could be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of consumers taking a look at your content as a Brisbane company, if no one engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Brisbane I have seen a number of the best, and most unfortunate efforts at Digital Advertising and so we don’t waste any time or your effort in generating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au.

Digital Advertising in Brisbane – do you know the Six Pillars of Facebook Success?

Digital Advertising is about identifying the rules, and the manners in which you can really be successful and reach the coveted top position in Google. And it is no different when it comes to Facebook– there are really some essential areas that you have to fixate on to make sure you are achieving success. Facebook for your business means very little if you cannot use it to build your business and your brand. You have to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising campaign in Brisbane.

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You will need to start considering Facebook in the right way, how do you do this? Well you have to ensure you know a bit about what you are doing because Facebook for your commercial business is fundamentally unique to the one you have for your private use. By having a greater awareness and recognition for how dynamic a website and program Facebook can be, you are going to be able to use it to its greatest potential to advance your Business and brand.

So I always consider a good foundation to be founded on these 6 ‘Pillars of success’.

  • Be Human
  • Develop your Brand
  • Meaningful Conversations
  • Good quality Content
  • Calls to Action
  • Monitor progress

This means that you need to focus on making sure that you show customers that you are in fact a person, not some evil company. That you can use dialogue to grow your brand, that high quality content is key to actual interaction from your fans, that a call to action is highly important to the posts you make, and that you ought to keep observing what happens and concentrate on what is really working for you.

If you are a small business, if you really don’t have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to set up, and these are the areas to focus on.

If you are just beginning with Facebook, then I also would encourage you to start thinking about the following questions.

  • Why do you really want a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What kinds of marketing have you chosen before?

Keep these questions in mind through your journey through Facebook marketing to ensure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au.

SEO Advertising Brisbane – What will 2016 hold for local small business?

SEO Advertising in Brisbane is a challenging matter, and as we get into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never find out what is around the corner, but if you figure out the vital parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I want to try and explain to you several of the major trends that have been arising in 2015 throughout the Brisbane SEO industry and the world. From this hopefully together we can try and determine where to focus our efforts, this will be specifically helpful if you are a local Brisbane business.

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Think Local

This is the major developing trend and it is going to keep improving in importance. This means that if you are an Brisbane company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising trend that local Brisbane searches were in fact ranking higher than business with national company headquaters, or even sites on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain interest in Brisbane.

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Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Brisbane business. 1– you need to be focusing on growing trends, and make certain you have the ability to actually let people pay– for instance, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Brisbane store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even better use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local company in Brisbane. Be creative and even explore what people have done, especially when it comes to social media– if you see something you like, remember of it and find a way to include a similar idea into you own ad campaign.

My concluding pieces of parting suggestions– and these are things that you can possibly do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Brisbane level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks great for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Brisbane businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au.

SEO Internet Marketing Brisbane in 2016 – A Sweet Opportunity

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SEO Internet Marketing Brisbane can present a world of options In the world of SEO, especially when it comes to producing substance for your Brisbane business. But don’t choose all opportunities – choose the correct ones that work for your company. To take the timeless ‘kid in a candy store’ cliché, you may be overjoyed to see all of these wonderful ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the prospective wonders, then not only are you going to end up ill and appearing a fool, but you won’t have actually done any one task properly.

So let’s talk about the Brisbane ‘Content Candy store‘.

Well, content (as most of us may know) is a wide-ranging and expansive term provided to the aspects of your website that your customers and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into day-to-day events or tasks.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s important to choose a broad range of content that can help you in engaging with your audience in Brisbane while still creating a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For instance, if you haven’t thought about spicing up your content with animation, possibly approach someone and get an idea of what they could do for you. Research the options and don’t be afraid to keep trying different ideas until you find the strategy that is not only right for that specific situation, but right for your Brisbane company.

Because as you are most likely aware, content development doesn’t have to stop at your website. The creation of off-site content is an intriguing and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of success. If you are writing great content then you should try and share it around, publish both on-site and off-site to maximise exposure.

Make sure you keep the leading content for your own website, the content that is keyword-rich and really helps to engage with the target market, but there is no harm in having some pieces externally bringing in more interaction with your website. This off-site content is just one of the best ways to build the visibility for your brand and develop a name for you that is synonymous with quality content.

But be cautioned, often people go too far with this, as was seen in trend of guest blogging a few years ago. Don’t decide on all opportunities, choose the right ones that help your business– Don’t grab every little thing in the Candy Store.

You need to start thinking about what will be really beneficial to you and your business then act from there, if content is going to be stretched thin or not effectively help, then don’t waste your time and money on it, easy. If you have any great ideas, or want to chat, simply call Internet Marketing Experts Brisbane on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au.