Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can voice their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have expanded the character limit to 280 per Tweet!
The social networking service, which was launched in 2006, grew aggressively to become one of the most praised social media platforms internationally, however recent slumps in growth stimulated the social media giant to make some changes. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly dissimilar to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking platform, Twitter publicised on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past few months, Twitter decided that they wanted to lengthen the character limit, but only where required. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English meanwhile, experience jammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After conducting a chain of tests to particular users, Twitter obtained valuable results and believed the 240 character limit would be favourable for the majority of users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure they didn’t have to send several messages. On top of that, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what effect will this have for online marketers and SEO consultants? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have experienced a higher level of responses which led to more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have smaller threads of conversations, since they can fit more material into a single message. Users with long threads of conversations reported that it can frequently be problematic to follow and respond to. Furthermore, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the growth of enterprises using social media as a platform to handle customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is substantially enriched. Previously, many users would have chosen other social netowrks like Facebook to report customer service issues given that the character limit was too constricting.
Longer Tweets means that companies can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would usually have to use other social media channels if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Even though some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users appear to be very content with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you need any assistance about how your business can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Brisbane by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsbrisbane.com.au