A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s imperative that businesses Google’s best practices to ensure they remain competitive in their relevant online markets. With Google being the most powerful and influential company on the net, it’s indispensable for them to keep up with all the threats and opportunities that the internet generates. Hence, Google releases a multitude of updates every year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.
What is necessary though, is that all online companies that use Google-related services (virtually every online enterprise), recognise meaningful changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be flexible and adjust to new Google updates as soon as possible to ensure they aren’t adversely affected by these new releases.
The most important Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by almost half of all online users, so it’s quite important that online businesses implement the relevant changes as quickly as possible if they aspire to prevent any adverse results.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is housed in a plain text file), they are vulnerable to phishing sites that can basically steal this information from clients that wrongly believe they are providing their personal information to an honest company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will obviously have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become worried of falling victim to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being shared between their consumers and their web server by integrating an SSL certificate. Google are visibly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the web. Eventually, each online provider will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also means is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be exceptionally difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become obligatory, so if you need any assistance in securing your website with SSL encryption, speak to the digital specialists at Internet Marketing Experts Brisbane by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsbrisbane.com.au